Winning clients in 2025.

Some of this may seem obvious, but I wouldn’t write it if it didn’t work.

Show Up - Perfectionism can be crippling. No time is ever perfect—just show up (the same way you started). This could mean posting on socials, sending out email marketing, being active in Facebook groups, or simply talking about your solution-based business. Lead with their benefit, not yours—you never know who knows who. One of my favourite clients came from Hinge. Need I say more? 😂

Engage With Your Community - Offer advice without expecting anything in return. People can spot inauthenticity a mile away. Many of our best, long-term clients came from simply being interested and genuinely wanting to help.

Facebook Groups - This is where I started. Jump into business groups and see how you can help with your skills.

Word of Mouth is Huge- Do a really good job, and people will talk. Going above and beyond for our clients has paid off tenfold in referrals. It’s a win-win.

Consider your environment - I got my biggest, long-term clients from working in a coworking space. Investing in money for a hotdesk paid for itself 100 times over. I also made some of the best connections, friends and even talking with a potential (big) client for 2025 work, who I met in a space 2 years ago.

Third-Party Platforms - Platforms like Seek, Trade Me (NZ), and LinkedIn can help if you’re looking for your first few clients. If you’ve already built a base I would prioritise your time on points 1 and 2.

Even if a role is advertised as full- or part-time, reach out with your portfolio (tailored to their aesthetic or problem). Show them how you can help and the benefits of contracting the role. Offer a trial period—it’s risk-free for them. They trial you, you deliver epic results, and they hire you without the need for holiday pay, sick leave, or other overheads. Plus, you get the flexibility.

Lead With Value - People don’t care that you need a project to pay next month’s rent—they care about how you can solve their problem. This could mean saving them time or filling a skills gap.

How to Do This:

Keep your proposal short and seamless. They don’t need a two-page spiel about how your business is named after your cousin’s, girlfriend’s cat.

1. Talk About Them, Not You
   Be cautious of how often you’re saying “me,” “I,” or “we.” Write your email first, then go back and check.
   Hack: Pop it into ChatGPT and ask it to prioritise highlighting the client’s problem and your solution, while minimising “me” and “I.”

2. Structure Your Emails/Proposals Clearly

   • [1] Their problem

   • [2] Your solution

   • [3] Next steps

   • [4] Easy sign-up process

There’s no quick fix to this. Anyone promising one is probably trying to sell you something. You might get some instant wins, but business is a long game. Nurture relationships, keep creating, and keep showing up.

January is full of pressure, but small, consistent steps compound into life-changing success. If you’re not obsessed with your life yet, that small step you take today is the start of changing it.

• What deliberate action can you take today?

• What’s the cost of not taking action?

If you’re new, have questions, or just want to connect, reply to this email. Happy to help—no catch.

See ya!

Email Templates, proposals, contracts, and design templates coming soon.