Attracting $1,000 clients and pushing away $10,000 clients?

Expensive clients need different treatment. Start here:

1. Incentive

• Money – Make them more.

• Time – Give them time.

• Status – Improve perception.

• Fear – Avoid negative outcomes.

2. Communication

Clear and regular communication always wins. Being a good designer isn’t enough—they need to know:

• What they’re getting

• When they’re getting it

• What’s expected of them (Commitment is vital—without their input e.g. visual inspo, questionnaire, red flags are swinging, nobody is a mind reader.)

A confused mind never buys. Clarity sets you up for the best experience on both sides. A better experience leads to higher quality work, and higher quality means a higher investment.

3. System

High-value clients expect a seamless and structured process. Define your system clearly:

1. Onboarding – Set expectations upfront (timeline, deliverables, responsibilities).

2. Milestones – Break the project into clear phases with check-ins.

3. Feedback Loops – Guide them on how to provide useful input.

4. Boundaries – Define revision limits, communication hours, and scope.

5. Offboarding – Wrap up with final assets, brand guidelines, and next steps.

A well-defined system makes them feel confident in investing more.

4. Investment

Don’t be afraid to talk about money.

• Lead with value – How will your service benefit them? (Tie it to the incentives above.)

• What’s the cost of not hiring you? – E.g. Poor branding leads to inconsistency, lack of trust, and fewer leads.

4. Consolidate

Stop offering every service to every man and their dog. You’re watering down the 1–3 things you’re actually good at. I see so many talented creatives offering branding, illustration, social media strategy, photography, copywriting, creative direction, the list continues. I hate to sound negative but you’re not an expert in all of those.

Question to ask: Do you want a whole lot of small jobs, (ones you also don’t feel confident at), with a small investment, and managing a lot of people. OR 1-3 high value services where you know you really move the needle, less clients, higher investment.

Pick your top 2-3. Get damn good at them. Deliver high-quality work. Specialisation leads to better results, higher trust, and bigger investments.

Premium clients pay for confidence. Show them why you’re the right choice.

If you’re still here, hey thanks for staying and a disclaimer I have made all of these mistakes, offering everything to everyone. When I got clear at what Im good at, that’s when the results really changed.

New Agency + $22k Deal in 20 days?!

I’m putting my money where my mouth is — and building a second creative agency from the ground up.

Introducing Vera Studios: a no bullsh*t brand and marketing agency for property developers. We’re here to cut through the noise. Branding, marketing, high-end renders, and most importantly, building the kind of trust that helps sell properties. Developers are spending hundreds of thousands and getting flooded with extras they don’t need. We’re stripping it back: everything they need, nothing they don’t.

Cofounded with Alex Siale, owner of Render Studio - we’re combining our creative zones of genius to deliver a solution nobody else is offering.

And as of Friday? We landed our first signed proposal. $22K in the first 20 days of just talking about this idea. Ill be sending out a separate newsletter just on this soon.

We’re sharing everything as we go - systems, mindset, profit-first, ditching perfectionism, all of it.

See ya there.

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